Emile Coue

Emile Coue was a French psychologist and pharmacist who invented the “Every day, in every way, I am getting better and better” after he stumbled upon a patient who was cured by taking sugar pill instead of prescribed drug. This “self-healing” is known as Placebo Effect.

When a person believes something strongly, he will create a so-called Self-fulfilling Prophecy. For example, if you believe strongly that you can do a certain thing, your mind that believes in it will give command to the body to act it all out.

The self-hypnosis suggestions are probably used as a placebo effect. 

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